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How We Helped a Brand in Generating Global Leads with a Website Revamp

In today’s fast-paced digital world, having a website that works for you is essential for growing your business. Octabees, a Leading ERP Solution Provider, came to Ample Websol with a challenge—they had a website, but it just wasn’t pulling its weight. It wasn’t generating enough leads, it couldn’t handle the traffic they needed, and worst of all, it wasn’t helping them reach the international market they were aiming for. Sounds like a big problem, right?

Let’s dive into how Ample Websol turned things around for Octabees and helped them not only fix their website but also start attracting global leads.

Challenges Faced by Octabees EPC ERP

Octabees, based in Vadodara, Gujarat, offers a game-changing ERP solution for EPC companies. Their software helps businesses streamline everything from project management to CRM, inventory, and more. So, they had a great product, but their website wasn’t reflecting that greatness. Here were the main challenges:

  • Lead Generation Struggles: The old website wasn’t bringing in leads. Octabees was missing out on valuable opportunities to grow.
  • Limited Traffic Capacity: As traffic grew, the website couldn’t keep up, leading to slow load times and potential frustration for users.
  • Global Reach Issues: They couldn’t effectively engage international customers, limiting their expansion plans.

Our Approach for Octabees Website

At Ample Websol, we understand that a website needs to do more than just look good—it needs to work hard for your business. Here’s how we tackled Octabees’ challenges:

Website Revamp

First things first, we revamp their Website to make it more user-friendly, functional, and visually appealing. We made sure it highlighted all the awesome features of the Octabees ERP software, including CRM, inventory management, and project tracking. Some key changes we made:

  • Easy Navigation: We made sure visitors could quickly find what they were looking for, making the site more user-friendly.
  • Speed Optimization: We made sure pages loaded quickly, reducing the chance of visitors bouncing off the site.
  • Mobile Optimization: More and more people are browsing on their phones, so we made sure the site looked great and worked seamlessly on mobile devices.
  • Strong CTAs: We strategically placed call-to-action buttons to encourage users to engage and convert.
  • Currency Conversion: Since Octabees was aiming to expand globally, we added a feature for easy currency conversion from Rupees to Dollars.

SEO Optimization

Having a great website is just the start. To get noticed, you need to be found! We implemented advanced SEO Strategies to make sure Octabees’ website showed up when potential customers searched for ERP solutions online. This involved optimizing the website’s content, improving the on-page SEO, and building backlinks. The result? A massive boost in visibility and search engine rankings.

Digital Marketing Campaigns

To drive targeted traffic to the site, we launched Meta Ads and Google Ads campaigns. These weren’t generic ads; we specifically tailored them to reach the right audience, bringing in high-quality visitors who were more likely to convert.

Technologies and Team Behind the Transformation

At Ample Websol, we believe in using the best tools and the most skilled team to deliver exceptional results. Here’s a breakdown of the technologies and the team members who played a key role in the transformation of Octabees’ website:

Tools & Technologies Used

Tools & Technologies Used
  • AWS (Amazon Web Services) for reliable hosting.
  • WordPress for flexible content management and easy scalability.
  • Figma for designing modern, user-centric interfaces.
  • Razorpay for smooth payment processing integration.
  • Google Analytics for tracking and measuring website performance.
  • Google Ads and Meta Ads for targeted digital marketing campaigns.
  • Ubersuggest for effective SEO and keyword strategy.

Our Expert Team behind this Transformation

  • 2 Web Developers
  • 1 Quality Analyst
  • 1 UI/UX Designer
  • 1 SEO Executive
  • 1 Product Owner
  • 1 Digital Marketing Expert

Key Features of the Revamped Website

We focused on creating a website that not only looked amazing but also served the business needs effectively. Here are the standout features we integrated:

  • User-Friendly Navigation: The website offers seamless navigation, making it easy for visitors to explore various ERP solutions and features.
  • Fast Loading Speed: We optimized the site for quick loading, ensuring that visitors don’t have to wait for pages to refresh.
  • Mobile Optimization: The website is fully optimized for mobile devices, ensuring accessibility on the go.
  • Enhanced Call-To-Action (CTA) Elements: We strategically placed prominent CTAs to encourage visitors to take action, whether it’s requesting a demo or contacting Octabees.
  • Currency Conversion: The website offers effortless currency conversion from Rupees to Dollars, making it easier for international customers to engage.
  • Interactive Journey Graph: A customized journey graph visually represents user interactions, enhancing the user experience and providing insights into visitor behavior.

Business Impact: How the Website Revamp Transformed Octabees’ Business

Business Impact: How the Website Revamp Transformed Octabees' Business

The website revamp didn’t just improve Octabees’ digital presence—it brought measurable business results. Here’s a look at how the transformation impacted their business:

  • 100% Growth in Organic Traffic: The strategic SEO optimization led to a substantial increase in organic traffic, meaning more people were finding Octabees without the need for paid ads.
  • 75% Increase in International Leads: The global reach of Octabees expanded significantly with improved website performance and targeted digital campaigns, leading to a 75% increase in international leads.
  • 80% Improvement in User Engagement: With a more intuitive design and engaging features, users interacted more with the site, resulting in increased engagement and longer session durations.
  • 90% Increase in Conversion Rate: The revamped website and enhanced CTAs contributed to a 90% increase in conversion rates, directly leading to more leads and higher business growth.

The Road Ahead: Expanding Global Horizons with Ample Websol

At Ample Websol, we understand the importance of a website that not only looks great but also performs at its best. By revamping Octabees’ website, optimizing it for SEO, and running targeted digital marketing campaigns, we helped them solve their lead generation issues and expand into international markets.

If your business is struggling with similar challenges—whether it’s attracting leads, improving your website’s performance, or expanding globally—Ample Websol can help. We specialize in Website Development, Digital Marketing, and SEO services that can take your business to the next level.

Ready to see what we can do for you? Contact us today, and let’s start building a website that works hard for your business.

Positive Feedback from Customers After Website Revamp

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