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For over five decades, Clyde Equipment (Pacific) Ltd has been a trusted name in Fiji, offering generators, pumps, and exceptional after-sales services across the South Pacific. Despite their stellar reputation, Clyde Equipment (Pacific) Ltd faced a critical challenge: their outdated website was no longer meeting the demands of a modern online audience. That’s when they turned to us at Ample Websol for help.
With a clear goal to modernize their online presence and turn their website into a lead-generating machine, we embarked on a journey to transform their digital landscape. Here’s how we did it.
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Challenges Faced by Clyde Equipment (Pacific) Ltd
Despite Clyde’s strong market presence, their old website posed several challenges:
- No Proper Layout: The absence of a structured layout made navigation disorganized and confusing for users.
- Lack of Functionality: Essential features like forms, search tools, and smooth navigation were missing.
- Improper Form Allocation: Forms were not strategically placed, causing inefficiencies in user interactions.
- Categorization Issues: Products and services were poorly categorized, making it hard for visitors to find what they needed.
- Incomplete Service Listings: Key services were not fully listed, leaving users with incomplete information.
- Outdated Design: The old design failed to reflect Clyde’s leadership status, leaving a poor first impression on visitors.
Our Approach to Transform Clyde’s Website
To tackle these challenges, we adopted a comprehensive approach focused on user experience, modern design, and SEO optimization.
1. Website Development
We designed and developed a modern, intuitive, and user-friendly website that enhances engagement and ensures a seamless browsing experience. The new website reflects Clyde’s leadership in the industry with a professional and polished appearance.
2. UI/UX Redesign
We implemented a modern UI/UX Design to enhance user engagement and create a seamless user experience. The new layout ensures effortless navigation and a professional look that reflects Clyde’s industry leadership.
3. Enhanced Functionality
We introduced essential functionalities such as:
- Strategically placed and optimized forms for better interaction.
- Robust search capabilities to help users find information quickly.
- Easy-to-use navigation tools to ensure a smooth browsing experience.
4. Comprehensive Categorization
Products and services were systematically categorized, making it easy for users to explore Clyde’s offerings. Detailed descriptions and specifications were added to help customers make informed decisions.
5. Complete Service Listings
We ensured all services were listed comprehensively, providing users with a complete overview of Clyde’s expertise. In Total, we have Dynamically listed more than 550 Products and Services on their Website.
6. Mobile Responsiveness
The revamped website is now fully optimized for various devices, ensuring accessibility and a consistent experience across all screen sizes.
7. Digital Marketing and SEO
By implementing dynamic, SEO-friendly structures and digital marketing strategies, we improved Clyde’s search engine visibility. This drove higher organic traffic and positioned Clyde Equipment as a leader in their industry.
Technologies and Team Behind the Transformation

To bring this vision to life, we used cutting-edge tools and assembled a dedicated team:
Technologies: AWS, MySQL, WooCommerce, WordPress, Ubersuggest, Google Analytics, OpenAI, Figma.
Team Involved in Development:
- 2 Web Developers
- 2 Full Stack Developers
- 1 UI/UX Designer
- 1 SEO Specialist
- 1 Quality Analyst
- 1 Product Owner
Key Features of the New Website
- User Engagement: A modern design that encourages interaction and keeps visitors engaged.
- Mobile-Friendly Design: A responsive layout for seamless browsing on all devices.
- SEO Optimization: Enhanced visibility on search engines for better organic traffic.
- Detailed Listings: Comprehensive product and service details for better decision-making.
- Streamlined Navigation: Proper categorization and layout for effortless exploration.
- Integrated Communication Tools: Easy access to contact and support features, including WhatsApp, Facebook, LinkedIn, YouTube, and Instagram.
Outstanding Results Achieved

The results of the transformation speak volumes:
- 550+ Dynamically Listed Products: Ensuring users can explore Clyde’s vast range of offerings with ease.
- 1K+ Traffic in the First Month: A significant boost in website visitors within the first month of the revamped site going live.
- 99% Faster Page Load Time: Faster loading times have improved user satisfaction and reduced bounce rates.
- 100% Client Satisfaction: Clyde’s team was delighted with the new website and its performance.
Positive Business Impact
The revamped website has transformed Clyde Equipment (Pacific) Ltd’s online presence:
- Improved User Experience: A more engaging and intuitive platform for users.
- Increased User Interaction: Enhanced features and layout encourage visitors to spend more time on the site.
- Higher Search Engine Visibility: Dynamic SEO optimization has boosted Clyde’s ranking and organic traffic.
- Streamlined Navigation: Users can now find relevant information quickly and easily.
- Business Growth: The enhanced online presence has contributed to increased customer acquisition and stronger brand recognition.
Experience the Transformation
Visit Clyde Equipment (Pacific) Ltd’s new website at clydepac.com to experience the results of this transformative journey.
If your business is ready to elevate its online presence and turn its website into a lead-generating machine, Contact Us at Ample Websol. Our expertise in Website Development, Digital Marketing, and SEO can help your brand achieve extraordinary growth. Let’s build something amazing together!