Digital Marketing Vs Performance Marketing
In today’s fast-paced digital landscape, businesses are constantly exploring ways to promote their products and…
What is performance marketing? It’s a strategy where advertisers pay only when specific actions like clicks or conversions occur, ensuring measurable ROI. Unlike traditional marketing, this approach relies heavily on data and analytics to optimize campaigns in real time. Whether through PPC, affiliate marketing, or programmatic ads, performance marketing ensures brands only pay for successful results, maximizing efficiency.