Digital Marketing Vs Performance Marketing
In today’s fast-paced digital landscape, businesses are constantly exploring ways to promote their products and…
Performance marketing means focusing on outcomes like conversions, clicks, or sales, ensuring that businesses only pay for measurable, action-driven results. This marketing model allows companies to track, analyse, and optimize campaigns to meet specific goals, making every marketing dollar count. It’s a results-driven strategy, giving brands a direct link between their spending and success metrics.