How we Helped our Client to Beat Directory Listing Sites in SERP through SEO

In today’s digital landscape, businesses often rely on directory listing sites like IndiaMART and Justdial to gain online visibility. However, for many companies, these platforms fail to deliver the expected results. Smita Engineers, a leading manufacturer of Wire Stripping Machines based in Vadodara, faced this exact challenge. To establish a stronger online presence and outperform directory listing sites in search engine rankings, they partnered with Ample Websol for website development, SEO Optimization, and Graphic Design Services.

Smita Engineers manufactures high-quality Wire Stripping Machines, Scrap Cable Granulators, and Scrap Shredder Machines. Their products cater to the Wire and Cable Recycling Industry, offering affordability, customization, and prompt delivery.

Challenges Faced by Smita Engineers

• Dependency on Directory Listing Sites like IndiaMART and Justdial did not yield satisfactory results.
• Limited organic search visibility for key product-related keywords.
• Low brand recognition and direct customer engagement.
• Ineffective online lead generation due to lack of a structured digital presence.

Solutions Provided by Ample Websol

1. Website Development

We designed and developed a modern, SEO-friendly website with:

• A user-friendly interface for enhanced engagement and satisfaction.
• Product galleries and detailed product pages for comprehensive information.
• Responsive design ensuring seamless usability across all devices.

2. SEO Optimization

To improve Smita Engineers’ search rankings and online visibility, we implemented advanced SEO strategies, including:

• Keyword research to target high search volume terms relevant to wire stripping machines.
• On-page SEO optimization, including meta tags, structured data, and content improvements.
• Technical SEO enhancements such as optimized website speed, mobile-friendliness, and sitemap submission.
• Local SEO strategies, including Google My Business optimization, to capture regional searches.
• High-quality backlink acquisition to improve domain authority and search rankings.

3. Graphic Design

To strengthen brand identity, we provided:

• Created graphic designs for social media and marketing campaigns.
• A professional company brochure highlighting product offerings and services.

Tools, Technologies, & Team Involved

Tools & Technologies Used

• AWS – Used for reliable website hosting and cloud infrastructure.
• Figma – Assisted in UI/UX design to create an intuitive and visually appealing website.
• WordPress – Used as the CMS platform for easy content management and website scalability.
• Ubersuggest – Conducted keyword research and SEO analysis for better ranking strategies.
• Ahrefs – This tool Helped track backlinks, analyze competitors, and monitor search performance.
• Google Analytics – Provided insights into website traffic, user behavior, and conversion tracking.
• Google My Business – Enhanced local SEO efforts by optimizing the business listing for regional searches.
• Canva – Designed professional graphics, social media creatives, and brochures for branding purposes.

Team Involved

• 1 Web Developer
• 1 SEO Specialist
• 1 UI/UX Designer
• 1 Graphic Designer
• 1 Product Owner

Key Features of the New Website

• Optimized structure and content for better search engine visibility.
• Detailed product descriptions, specifications, images, and videos.
• Easy navigation and accessibility across different devices.
• Integrated contact forms and support features for seamless customer interaction.

Results & Outcomes from Our Efforts

1. Improved Search Rankings

Smita Engineers’ website surpassed major directory listing sites like IndiaMART and Justdial in search results for targeted keywords, ensuring direct customer interaction without middlemen.

2. Increased Online Presence

The SEO-optimized website significantly boosted brand visibility and search engine performance, attracting more organic traffic.

3. Higher User Engagement

With a modern design and comprehensive product information, the website saw an increase in visitor engagement and time spent on pages.

4. Better Lead Generation

Enhanced usability and clear product details resulted in more inquiries and direct customer leads.

5. Strengthened Brand Image

The professional graphic designs and company brochure helped establish a strong and cohesive brand identity.

6. Key Metrics Achieved

• 70% Business Growth
• 100% Client Satisfaction
• 70% Increase in Organic Traffic
• 90% Improvement in SERP Rankings

Conclusion

By implementing a strategic combination of SEO, website development, and graphic design, Ample Websol helped Smita Engineers transition from relying on third-party directory listings to owning a powerful, independent online presence. The results were clear—better search rankings, increased brand visibility, and stronger customer engagement. If your business is facing similar challenges, a well-executed SEO strategy can be the key to outperforming competitors and achieving sustainable online growth. Looking for SEO solutions to boost your business visibility? Contact us today to discuss how we can help!