Clyde Equipment (Pacific) LTD

Transformed Website into Lead Generating Machine

Clyde Equipment (Pacific) Ltd has been Fiji’s Trusted Distributor since 1970, offering Generators, Pumps, and Exceptional After-Sales Services across the South Pacific.

LOCATION:

Fiji

INDUSTRY:

Machinery Equipment

Socials :

Support:

Since 2023

Live Link:

clydepac.com

Clyde Equipment Limited, a leader in industrial equipment for over 50 years, faced challenges with an outdated website lacking essential features. Partnering with Ample Websol, we completely revamped the site, prioritizing user-friendliness, mobile responsiveness, and dynamic SEO optimization. The new website now excels in both design and functionality, meeting modern standards for online presence and user experience.

Challenges

No Proper Layout

The absence of a proper layout resulted in a disorganized and confusing user experience.

Lack of Functionality

Essential functionalities were missing, hindering user interaction and engagement.

Improper Form Allocation

Forms were not properly allocated, causing confusion and inefficiency in user interactions.

Categorization Issues

Products and services were not properly categorized, making it challenging for users to find relevant information.

Incomplete Service Listings

Services were not adequately listed, leading to a lack of comprehensive information for users.

Outdated Design

The previous website’s design did not reflect Clyde’s leadership status, leading to a poor user impression.

Solution We Offered

Initiatives

UI/UX Redesign

Ample Websol implemented a modern UI/UX design to enhance user engagement and experience.

Enhanced Functionality

Essential functionalities such as forms, search capabilities, and navigation were optimized for improved user interaction.

Proper Form Allocation

Forms were strategically placed and optimized for easy access and efficient user interaction.

Comprehensive Categorization

Products and services were categorized systematically, allowing users to navigate the website effortlessly.

Complete Service Listings

All services were listed comprehensively with detailed information, providing users with a comprehensive overview.

Proper Layout

A structured layout was implemented to ensure a seamless and intuitive user experience across the website.

Tech and Resources

Tools & Technologies, We Used:

Web
Developers

Quality
Analyst

UI/UX
Designer

SEO
Specialist

Full Stack
Developers

Product
Owner

Key Features

Enhanced user engagement and satisfaction through a modern and intuitive design.
Seamless experience across various devices and screen sizes, ensuring accessibility for all users.
Optimized for search engines to improve visibility and attract higher organic traffic.
Detailed descriptions and specifications provided for informed decision-making by users.
Seamless integration of contact and support features for easy communication and assistance.

Outcomes

Improved User Experience

The website revamp has resulted in a significantly enhanced user experience, leading to higher satisfaction and engagement.

Increased User Interaction

Enhanced functionality and intuitive design have facilitated increased user interaction and engagement.

Better Search Engine Visibility

The dynamic SEO-friendly structure has improved the website’s search engine visibility, leading to higher organic traffic and improved online presence