Understanding Passage Indexing and Its Impact on SEO
Google’s ongoing evolution of its search algorithm has brought about a variety of updates aimed…
What is Passage Indexing?
Passage Indexing is a Google algorithm update introduced in 2021 that enables the search engine to rank specific passages (sections) of a webpage instead of evaluating the page as a whole.
Why It Matters
Before this update, only entire pages were considered for ranking. Now, even a small relevant paragraph deep within a long-form blog post can appear in search results—drastically improving discoverability.
To benefit from Passage Indexing:
- Use clear heading structures (H1, H2, H3)
- Write concise, focused sections
- Address search intent directly
What is Passage Indexing about? It’s about rewarding valuable, relevant information—wherever it lives on your page.
