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When deciding between SEO vs PPC, it’s important to consider your business goals. SEO (Search Engine Optimization) focuses on organic ranking through content, backlinks, and optimization, providing long-term benefits. PPC (Pay-Per-Click), on the other hand, delivers immediate visibility through paid ads, ideal for quick traffic and specific targeting. While SEO builds sustainable growth over time, PPC requires ongoing investment but can drive faster results. Both strategies complement each other and can be used together for a robust marketing plan.

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