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To optimize images for SEO, start by renaming your image files with relevant keywords that reflect their content. Add accurate alt text for better accessibility and keyword association. Compress images using tools like TinyPNG or WebP format to maintain quality while improving load times. Ensure images are responsive for mobile users and place them near related content. Optimizing images for SEO not only helps with Google rankings but also enhances user experience, which is vital for search performance in 2025.

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