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Image compression SEO focuses on reducing image file size while maintaining quality to enhance page load speed—one of Google’s key ranking factors. Tools like TinyPNG, ImageOptim, or WebP format allow you to shrink file sizes without losing clarity. Compressing images improves user experience, mobile performance, and Core Web Vitals scores. When used in tandem with proper file naming and alt text, image compression becomes a powerful SEO tactic that boosts performance and helps your pages rank higher.

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