What are External Links in SEO
External links, also known as outbound links, are hyperlinks that point from one website to…
Understanding the Role of External Link in SEO
An external link in SEO plays a vital role in building a trustworthy and well-connected website. By linking your content to authoritative sources, you show search engines that your page is reliable and informative. This not only boosts your rankings but also improves user experience.
For example, an article about solar technology linking to a government energy report shows depth and research. These links should always be relevant, high-quality, and used sparingly to avoid over-optimization.
A smart external link in SEO strategy improves your domain authority, signals topical relevance, and strengthens your position in search results.
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