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When evaluating SEO vs PPC ROI, it’s essential to consider both short-term and long-term gains. SEO tends to have a higher return on investment over time, offering free traffic once you rank well. However, it requires consistent effort. PPC, on the other hand, offers immediate results but requires ongoing spend. If your goal is quick visibility, PPC may offer a better ROI in the short term, while SEO provides a more sustainable and cost-effective return in the long run.

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